Forrester: 2011Predictions for social media, SEM, mobile & multichannel marketing
November 21, 2010
In this independent report, Forrester Research provides best practices, tips, and strategies to help marketers spend their marketing dollars efficiently and effectively. To spend budgets wisely, marketers must align technologies across multiple channels to increase consistency, relevancy, and ROI.
The report reviews:
– Emerging and profitable channels you should invest in
– Best practices to maximize the ROI of your 2011 budget
– Three recommendations to boost your multichannel strategy
Seventy percent of marketers expect their budgets to stay the sam
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