Foster Farms warns Latinos about a Deception during Premios Lo Nuestro.
February 27, 2009
Viewers watching the annual Premios Lo Nuestro music awards show found their attention drawn to a different breed of celebrity. The Foster Imposters returned, showing off their latest dance moves, in a new advertising campaign that shines a spotlight on chicken that has been deceptively injected with saltwater, and the consumers who are unknowingly paying for it. “Always natural, always fresh” Foster Farms has become the number one brand among
West Coast Latinos and never adds saltwater.
In “Dancing,” the first of two spots created by advertising agency Grupo Gallegos, the pair of seemingly plump Imposters are revealed to be scrawny chickens full of saltwater and are foiled in their attempts to become natural, fresh, locally grown Foster Farms chickens. In “UFO,” set to premiere in a few weeks, viewers will see the pair abducted and later rejected by aliens when they discover that the Imposters contain 15 percent injected saltwater.
