Fox Sports en Español hits ratings Home Run.
October 11, 2009
Fox Sports en Español struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Español finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.
“The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Español for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Español. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.”
The network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Español maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.
This marked the ninth consecutive year that Fox Sports en Español has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game.
