Fox Sports en Español & Pennzoil Closed Captioning Sponsorship Deal.

Fox Sports en Español and Pennzoil have agreed to the first-ever closed captioning sponsorship deal in U.S. Spanish language TV history. The deal was negotiated with Pennzoil’s media agency, Initiative. Under terms of the agreement, the sponsorship will run from April through August 2005.

“We are always looking for new opportunities to connect with our consumers,” said Jeffrey Lack, Director of Pennzoil Brand Marketing. “Hispanic consumers represent a growing portion of our business and Pennzoil is proud to be associated with this effort.”

“Here at Fox Sports en Español we continually strive to give back to the community through various programming initiatives, “said Tom Maney, Sr. Vice President of Ad Sales for Fox Sports en Español. “This agreement provides us with the opportunity to support our closed captioning efforts while at the same time creates a unique sponsorship platform for Pennzoil. It’s a win-win partnership.”

“We are very excited to have Pennzoil participating in this ground-breaking sponsorship,” commented Steve Berger, President and Chief Executive Officer of PIC-TV. “We are pleased that our long-term relationship with Fox Sports and The Fox Cable Networks is being taken to another level. We truly appreciate their efforts in making this happen.”

Pennzoil will sponsor the following Fox Sports en Español closed captioned programs: Copa Libertadores, Boxeo Profesional, Diario Fox Sports, Fútbol Liga Mexicana, Mexican Soccer-Primera A, Fox Gol Mexico, and Tuzoccer.