Fox Sports en Español promotes Weinstein & Laureano.

Fox Sports en Español announced the promotions of Lisa Weinstein-Scholtes and Paul Laureano to director and manager of integrated sales and marketing, respectively. Both Weinstein-Scholtes and Laureano will continue to report to Tom Maney, senior vice president of advertising sales.

In addition to helping Fox Sports en Español further expand its roster of male-centric advertisers in red hot sectors including technology, wireless, broadband, consumer electronics, and entertainment, Weinstein-Scholtes and Laureano will be responsible for fulfilling several integrated sales deals recently inked by the fast-growing and leading Spanish-language cable sports network. Among the new partnerships are El Reto Final Nissan 2, a branded entertainment initiative which includes television, online, and grassroots elements; Sprint/Nextel’s “Jorge’s Picks” across television, online and wireless platforms, which enables consumers to compete against Jorge Ramos to see who picks the right winners for InterLiga™ and Copa Toyota Libertadores matches; and a fantasy league tied to the Copa Toyota Libertadores for AT&T Broadband

“Lisa and Paul have played an integral role in our continued growth over the past five years and possess the perfect combination of creativity, market knowledge and expertise to help us forge ahead in this new era of digital content distribution and multiplatform consumer engagement,” said Maney. “By harnessing the global power of the Fox Sports en Español brand and the resources of the News Corp. family of companies, we’ve realigned our sales operations and the way we do business to deliver to our advertisers a unique integrated sales offering that enables them to reach the coveted 18-49 Hispanic male demographic whenever, wherever, while creating opportunities to connect consumers and brands like never before.”

The announcement comes on the heels of the network’s recent partnership with MSN, whereby the newly created www.foxsportsla.msn.com has become the primary Spanish-language sports content destination on the MSN network.
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