Fox Sports en Español takes 2011 Upfront to advertisers with mobile theatre.

Fox Sports en Español announced its first-ever national tour, taking the 2011 Upfront to advertisers across the country in a custom branded mobile theater.  The network is driving the passion of sports to each city by offering an unprecedented experience to attendees.  An expandable trailer will transform into a mobile showroom with stadium seating, and guests will be treated to a multimedia presentation on exciting programming for the broadcast year ahead, a live performance from stand-up comedian Monique Marvez, and an outdoor party complete with competitive games. 
 
“We welcome the opportunity to truly change the upfront game,” said Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Español.  “By taking our Upfront directly to advertisers in their hometowns, we’re creating a high-impact environment to experience our brand first-hand, and discuss ways we can incorporate them into our exclusive content.”

This year, advertisers can also get a head start on the annual Fox Sports en Español Scavenger Hunt by signing up at Upfront events in each local market.  The interactive and communal Scavenger Hunt will pit the country’s top advertising professionals against each other in a fun, experiential contest to win a variety of exciting prizes.  For more information, please visit http://www.fsescavengerhunt.com. 
 
“With the entire media and sports communities in a frenzy over the excitement of 2010 World Cup, we feel uniquely positioned to provide fans with the expert commentary and in-depth analysis they’ve come to expect from us,” said Raul de Quesada, General Manager of Fox Sports en Español. “This commitment to our viewers keeps us at the helm of Hispanic sports cable.”
 
Key highlights from the network’s 2011 programming include the return of exclusive Spanish-language rights for prestigious international soccer properties such as UEFA Champions League and Copa Santander Libertadores, InterLiga, Major League Baseball regular season, League Championship and World Series, Top Rank Boxing and the Ultimate Fighting Championship (UFC).
 
Adding to the stable of original programming, Fox Sports en Español has also recently launched La Hora de Cuauhtemoc Blanco and the daily interactive show, Tribuna Fox Sports.
 
At each Upfront event, Fox Sports en Español will also highlight the return of its promotion El Sueño de Tu Vida, the only national tour that enables Mexican League and MLS teams to scout Hispanic soccer talent.  In just two seasons, the program has secured over 100 formal try-out invitations from Mexican professional teams for 62 amateur Hispanic players across the country, 14 of which have signed professional contracts with Mexican teams.  This annual tour creates national media attention for sponsors at a local level.
 
The schedule for Fox Sports en Español’s 2011 Upfront is as follows:
 
City / Date
Los Angeles – April 22, 2010
Chicago – May 4, 2010
New York – May 6, 2010
Miami – May 13, 2010