Fox Sports en Espanol wraps up grassroots Soccer Program.

Fox Sports en Espanol teamed up with Alianza de Futbol Hispano to provide soccer fans in the top ten markets of greatest U.S. Hispanic concentration with an exciting sports challenge within the national grassroots soccer tournament, called “El Sueno de Tu Vida Sears.”

Over 800,000 viewers tuned in, logged on, signed up for mobile alerts, and read about this unprecedented multi-platform program between its launch in June and the Fox Sports en Espanol airing of the final game on September 20.

“Unlike anything else in the market, ‘El Sueno de Tu Vida Sears’ is the first comprehensive grassroots program attempted by a network across the nation’s key markets, which created national media attention for sponsors at a local level,” said David Sternberg, General Manager and Executive Vice President for Fox Sports International. “We knew this program would yield great results when we announced it during our Upfront in May, and are thrilled to have set this strong precedent in the industry by integrating a local
initiative into our national footprint in an engaging and creative way.”

“El Sueno de Tu Vida Sears” resulted as part of Fox Sports en Espanol’s partnership with Alianza de Futbol Hispano, and Sears, where an All-Star team was selected in each city comprised of the best amateur Hispanic players. For the first time on U.S. soil, premier scouts from the Mexican Federation of Futbol (Federacion Mexicana de Futbol Asociacion, A. C.) and scouts from top teams toured with Alianza and conducted open free tryouts in each city prior to selecting the Local All-Star team. The Alianza National Scouting Combine featured Mexico’s most accomplished and influential talent evaluators, including Cristobal Ortega, who became a legend with Club America; Jose Luis Arce, who influenced the Mexican Federation’s enormous recent accomplishments at the youth level (World Cup Champion of U17); and Jose Enrique Vaca, and Vinicio Bravo, influential scouts for Club America. Each local All-Star team hosted a Mexican “Primera Division A” game (professional reserve team) versus Socio Aguila (Club America’s reserve team), Club Tapatio (Chivas de Guadalajara’s reserve team), Academicos de Atlas (Atlas’ reserve team) and Pachuca (Club Pachuca’s development forces team) in the “Sears All-Star Game.”