FREEmium Edition of the Geoscape Intelligence System.
February 5, 2010
Geoscape announced the release of the FREEmium Edition of the Geoscape Intelligence System (GIS), which provides an array of powerful market intelligence functions through a user-friendly web browser interface to help media companies connect their advertisers to key consumers in a culturally diverse environment.
The FREEmium Edition GIS will offer users valuable consumer insights – such as socio-demographic, economic and spending data – at no cost. Information within the GIS is fueled by a number of resources such as Geoscape’s proprietary geo-demographic segmentation database called American Marketscape DataStream £ and its demand data resource called Consumer Spending Dynamix£. The information within the system is updated frequently to provide marketers with the most current, cutting-edge research and actionable insights.
“America is becoming an increasingly diverse nation, which requires advertisers to ask themselves: Who is our most strategic target market? How can we best reach them? And how can we ensure that the messages we create are consistent with their experiences? The FREEmium Edition GIS puts the answers to these questions at your fingertips and best of all, it’s completely free,” says César M Melgoza, Founder & CEO of Geoscape.
For more information at http://gis.geoscape.com/freemium>
