Fresh Geoscape Data Defines Multicultural Landscape.

Geoscape unveiled its 2006 geo-demographic database, which illustrates thousands of powerful facts from across the nation at micro and macro levels of geography.

American Marketscape DataStream: 2006 Series (AMDS) features detailed records on all sectors of the American populace and consumer spending. AMDS is built by a team of specialized demographers, statistical modelers and database programmers in a perennial venture to stay at the cutting-edge of market intelligence. AMDS is built from the ground-truth upward-households to block groups to metro areas and the nation for optimal accuracy. Published at eight levels of current geographic units, block group, census tract, ZIP code, county, metro area, DMA, state and nation, AMDS is an entirely unique data
resource.

Far beyond the Census and up-to-date, AMDS delivers precise data for business, marketing and media investment decisions — unlike cursory efforts that pretend to seriously address the subject.

Some of the highlights in the AMDS 2006 Executive Summary Report include:

* Hispanics in 2006 number 44.2 million and will surge to 51.4 million by 2011.
* 297 counties — including the largest in the nation-are “majority-minority”.
* Major cities in the southeastern U.S., such as Charlotte, Atlanta and Nashville, have seen the most dramatic Hispanic growth.
* The vast majority of Hispanics are bilingual — 83% nationwide.
* Bilingual to English-dependent form 62% of the age 5 plus Hispanic population.
* Bilingual to Spanish-dependent form 57% of the age 5 plus Hispanic population.
* AMDS Hispanicity(TM) Segments show that only 5% of Hispanics are fully assimilated to the U.S.
* AMDS Hispanicity(TM) Segments show that 78.6% of Hispanics are either bicultural or unacculturated.
* Over 1/3 of Hispanic households earn over $50,000 per year.
* Hispanic spending on automobiles and other transportation will reach nearly $70 billion in 2006.
* African Americans will spend about $75 billion on homes/shelter in 2006.
* Asian households will spend nearly $30 billion on pensions and insurance in 2006.
* Asian/Pacific Islanders will surpass 13 million in 2006.
* African Americans will number nearly 36 million in 2006.
* The Executive Summary Report profiles for the nation’s “Top 10

Multicultural DMAs” illustrate the dramatic population shifts from 1990 to 2011.

The AMDS 2006 Executive Summary Report is available at
http://www.geoscape.com/amds