Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament

Lay’s, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX. This partnership further solidifies Frito-Lay’s and Rockstar’s commitment to the sport and enhances soccer fans’ viewing experience with a delicious lineup of salty snacks, cookies, crackers, and energy drinks.
Frito-Lay® and Rockstar® Energy Drink Announce Multi-Year Sponsorship of Leagues Cup Tournament

This summer, the snack brands and Rockstar will fuel excitement around Leagues Cup and celebrate soccer fans across the two leagues through exclusive Lay’s packaging, in-stadium experiences and an exciting consumer sweepstakes. Beginning July 1, fans will have a chance to win tickets to matches across the country, as well as a grand prize of a trip and tickets to the Leagues Cup 2024 final.

“We’re proud to have Lay’s, Sabritas and Gamesa serve as official snacks for Leagues Cup and continue elevating this amazing sport throughout North America,” said Antonio Escalona, senior vice president and general manager, PepsiCo Foods North America’s Hispanic Business Unit. “As we see the passion for soccer or ‘futbol’ continuing to grow in North America and globally, we’re excited to bring more enjoyment to the game-watching experience with our lineup of snacks.”

To participate in the sweepstakes in July, fans can find Lay’s, Sabritas, Gamesa and Rockstar Energy Drink Leagues Cup displays at retailers nationwide and will be invited to scan the QR code for a chance to win. For more information on the sweepstakes, see Official Rules at www.kickitfortickets.com. Fans can also stay tuned to Lay’s on Instagram, Facebook and X, and Rockstar Energy Drink on Instagram, Facebook and X.

“At Rockstar Energy, we’re thrilled to be a part of the Leagues Cup journey, especially coming off the heels of our recent ‘You Can Own Any Moment’ campaign,'” said Fabiola Torres, general manager and chief marketing officer of the energy category, PepsiCo. “As the official energy drink of the tournament, we’re not just fueling soccer fandom; we’re electrifying it and empowering a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves.”

Leagues Cup

The second edition of Leagues Cup features all 18 clubs from the Mexican league, LIGA MX, and all 29 clubs from MLS, who are representing the U.S. and Canada. These 47 clubs will compete in an official Concacaf club tournament from July 26 to August 25, 2024.

Leagues Cup 2024, to be held in Canada and the United States, will determine three qualifiers for the 2025 Concacaf Champions Cup, with the winner of Concacaf Champions Cup representing the region at the FIFA Club World Cup.

“Leagues Cup is thrilled to partner with Lay’s, Gamesa, Sabritas, and Rockstar Energy to make this year’s tournament even more memorable for fans,” said Carter Ladd, executive vice president, Soccer United Marketing (SUM). “We’re grateful to have the support of brands that share our values of bringing people across countries and cultures together. Combining fans’ shared love of soccer with their favorite snacks and energy drinks will take the tournament experience to a new level.”

Tickets for all matches – including LIGA MX hub venues – will be available on LeaguesCup.com and will also be available to fans via the hosting MLS club, if applicable. MLS club season ticket holders should contact their club representative for more information or visit LeaguesCup.com and follow @LeaguesCup on social.