Frito-Lay Launches Line Of Snacks For Hispanics.
April 28, 2002
Frito-Lay, Inc. announced the launch of a line of snacks targeted specifically at Hispanics, the fastest growing ethnic group in the United States.
The snacks include:
— Sabritas Adobadas tomato and chile potato chips
— Sabritones puffed wheat snacks with chile and lime seasonings
— Churrumais fried corn strips with chile and lime seasonings
— Crujitos queso and chile flavor puffed corn twists
— Doritos Ranchero tortilla chips
— Lay’s Limon potato chips
— Fritos Sabrositas lime and chile corn chips
— Doritos Salsa Verde tortilla chips
— Cheetos Flamin’ Hot cheese-flavored snacks
— El Isleno Plantains
“This product lineup offers great tasting snacks with unique flavors and textures that are both appealing and familiar to Hispanic consumers,” said Rebeca Johnson, Frito-Lay’s Vice President, Marketing.
Frito-Lay conducted extensive consumer testing in four key markets (Miami, New York, Los Angeles, Houston) to determine the snack flavors and textures with the strongest appeal among Hispanics. The research showed that Hispanics had the greatest interest in snacks flavored with chile, citrus and cheese seasonings.
Next, Frito-Lay teamed up with its Mexico-based sister company Sabritas to select top selling brands that are familiar to Mexican-American and Latino consumers, including Sabritas Adobadas, Sabritones Churrumais and Crujitos among others. Then, Frito-Lay added to the line its own Doritos and Lay’s varieties as well as Cheetos Flamin’ Hot, which has emerged as the country’s number one selling single serve salty snack.
The complete line of products will be distributed in key urban markets including several Southwest cities. The markets include Los Angeles, CA, San Francisco, CA, San Jose, CA, San Diego, CA, Phoenix, AZ, Tucson, AZ, Austin, TX, Laredo, TX, Houston, TX, Dallas/Ft. Worth, TX, Rio Grande Valley, TX, San Antonio, TX, Albuquerque, NM, Chicago, IL, Detroit, MI, Miami, FL and New York City.