From Functional to Iconic: Why Vibe Marketing Breaks Through in the Era of Brand Blur

7:00 a.m. Before your caffeine hits, you’ve seen dozens of logos, five influencer shoutouts, and more ads than your brain can process. Most blur into the scroll. Few make you stop. Almost none make you act.

We are marketers in a high-stakes attention economy, competing in oversaturated categories where brands blur together.

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Courtesy of The Association of National Advertisers