FSU’s HISPANIC MARKETING ONLINE COURSE REGISTRATION IS OPEN NOW FOR FALL 2008!

After three successful semesters, the online course in Hispanic Marketing Communication will be offered again this fall by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing online to reach a national audience.

The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The online course is also available to Florida State University students not currently residing on the Tallahassee campus.

Cathy Colmenares, a former student states: “The Hispanic Market is constantly evolving so I took the Hispanic Marketing course at FSU to gain a deeper knowledge of trends, research, and resources. The course provides valuable case studies, research studies and insights from industry experts. The instructor not only facilitated interactive discussion throughout the online course, but also integrated offline discussion among students. As a result, I made numerous contacts that have proved beneficial in my role as Sr. Director of Integrated Marketing at Todobebe Inc. (www.todobebe.com). “

The Fall session has a duration of fifteen weeks (classes begin August 25 and end December 5) and includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.

A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.

REGISTRATION IS LIMITED. APPLY NOW!

For application information contact Danielle Kress at in*******@ca****.edu or by phone at 850-645-5639.