FTS Wireless Launches First Hispanic Radio Campaign.

FTS Wireless, Inc., a subsidiary of FTS Group, Inc., announced that it will launch its first ever radio campaign targeted at the high-growth Hispanic market.

FTS CEO Scott Gallagher commented, “Our research indicates that radio is a very effective, under served medium for attracting potential Hispanic customers as well as distributing wireless ring tones and content. The average individual listening time spent on Hispanic radio is more than twice that of non-Hispanic radio outlets, in addition the Tampa market was recently ranked as the number 2 Hispanic market in the nation in terms of buying power.” Gallagher went on to say, “We’ve secured prime airtime slots on the top 2 radio stations in the market and will begin airing commercials immediately. The initial phase of the campaign is scheduled to run through the third quarter.”