Futbol de Primera Radio scores in Chicago.
January 28, 2012
Futbol de Primera Radio (FDP RADIO) continues to solidify its network of affiliated stations for the next FIFA World Cup Brazil 2014 with the addition of Chicago WLEY-107.9FM station.
“Adding LA LEY to our list of FM stations, continues to demonstrate that soccer generates a very valuable audience and that FDP’s trend that started many years ago with the first broadcast of our radio rights on FM music radio stations, is the right path to follow. This latest addition makes a total of 37 FM stations out of the 94 already affiliated to FDP Radio with an 86 percent total penetration in the Hispanic market. Undoubtedly, the best radio rights generate big ratings success, and that is why the trend continues, “said Andres Cantor, Chairman of FDP RADIO.
