Fútbol: Only the Beginning of Hispanic Marketing in Media [WEBCAST]

Whether you call it fútbol or soccer, there’s no denying the sport’s importance within Hispanic culture. To celebrate Hispanic Heritage Month, and with the fútbol’s biggest event coming to Qatar in 2022, Mirror Digital will bring together powerhouse players from the fútbol, marketing, and media industries to discuss how to authentically tap into Hispanic cultural pride (and buying power) — on and off the field. You’ll walk away with key insights on why fútbol is just one of the many avenues to create digital media opportunities for leading brands that speak to this growing community.

Participants:

•         Moderator: Sheila Marmon, Owner @ Mirror Digital
•         Sara Toussaint: VP, Brand Management & Sponsorships @ Wells Fargo / Co-Owner @ North Carolina Courage
•         Rafa “El Alcalde” Hernandez-Brito: Spanish Language Broadcaster of the Cleveland Cavaliers
•         Lupe De Los Santos: Latinx/Hispanic Sr. Strategist @ Mirror Digital, Co-Owner @ Mother Tongue Media Network

 CLICK HERE to view webinar