The Future of Hispanic Ad Agencies: ‘Culture Commerce’.
August 27, 2010
Plenty has been written during the past few years—much of it during the past few months—about the future of Hispanic marketing and Hispanic agencies overall. And this is understandable. The Hispanic market is valued at $1 trillion, and everyone—especially general market agencies which have seen their core business shrinking—seems to want a piece of the pie. But amidst the debate it also seems that the larger question is being ignored: Whether agencies of any kind still matter.
By Roberto Ramos – Co-Founder, President & CEO, the vox collective
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http://www.HispanicCMO.com
