Today, consumers and brands are navigating the merging worlds of physical and digital retail. As ecommerce surged across brand categories in 2020, shoppers have adopted new habits and their relationship with brands is evolving. A staggering 81 percent of consumers have now registered a digital account with a retailer and 53 percent of consumers notice sponsored products or ads on retail websites. Brands are using this valuable shopper data to bridge their advertising efforts with consumer activity.
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