G ADMarketing Communications tapped by Amscot Financial to lead Hispanic marketing efforts.

Miami-based G ADMarketing Communications, led by advertising veteran Gabriela Alcántara-Díaz, has been appointed by Amscot Financial to spearhead their multi-cultural Hispanic integrated communication and marketing efforts, including creative, public relations and social media.

Amscot Financial, a provider of convenient, consumer-oriented financial services throughout central Florida, is in expansion mode throughout Miami-Dade County, with 20 branches opened to date. The expansion in South Florida represents a capital investment of more than $20 million and will create more than 500 new jobs within the local community. According to Ian MacKechnie, founder and CEO of Amscot Financial, “the company selected G ADMarketing Communications based on their stellar reputation for building brands across the southeast region’s Hispanic communities.”

“We share a common goal to serve the needs of our diversified Hispanic communities,” said Alcántara-Díaz. “There are cultural distinctions that make Florida’s Hispanic and corporate communities unique to the rest of the U.S. and we like to build on those similar values.”

Skip to content
Copy link
Powered by Social Snap