Gabriel Reyes honored by PRSA-LA AT ITS 5TH ANNUAL SUNRISE HONORS

The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles.

“We applaud the remarkable efforts of our honorees who have each ignited positive change and illuminated the path toward a more diverse and inclusive PR landscape. The fifth annual Sunrise Honors reaffirmed our commitment to fostering a society where every voice is heard, every perspective is valued, and every opportunity is accessible. These champions of diversity and inclusion inspire us all to break barriers and create a world that thrives on the strength of its differences,” said Stephen Chavez, president of PRSA-LA and CEO of ChavezPR.

Gabriel Reyes founded Reyes Entertainment, an award-winning communications agency based in Los Angeles. The agency offers multicultural and bilingual media relations, marketing and mobile solutions to a diverse roster of film, TV, celebrities and other entertainment clients and Lifestyle Brands across the U.S. and Mexico. Reyes also lectured at The University of Texas at Austin, where he created the first Latino entertainment marketing course in the Department of Advertising.

Reyes began his career as an actor and a model in New York City. He moved to Los and joined The Lee Solters Co. as vice president of the Latino Division. There, he helped launch Latina Magazine, securing Jennifer Lopez’s first magazine cover. In 1997, Reyes formed Reyes Entertainment, one of the first entertainment communications agencies in Hollywood dedicated to the underserved Latino market. Among his past and current clients are Hulu, HBO, PBS Primetime, Disney-ABC Television Group, Columbia Pictures, Fox Searchlight, Fiesta Broadway, Monster Energy Tour, WWE Wrestlemania, ALMA Awards, Imagen Awards, and Telemundo, among many others. Reyes was named one of The Hollywood Reporter’s 50 Most Powerful Latinos in Hollywood. Reyes has served on the Boards of OUTFEST, the L.A. Gay & Lesbian Film Festival and GLAAD (Gay & Lesbian Alliance Against Defamation). He is also a member of the Academy of TV Arts & Sciences and SAG-AFTRA.

The Sunrise Honors celebration is part of PRSA-LA’s mission to foster and support those who promote diversity and inclusion. The honorees are trailblazers on the front lines in-and-out of the boardroom. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry.