Galavisión’s Destination Blocks Hit Home in Prime Time!
September 15, 2001
Since launching bicultural programming in prime time, Galavisión has increased its prime-time average audience by 48% versus 2000. And now 62% of its prime-time viewers are 34 years of age or younger versus 46% in 1997!
This year, ¡Qué Locos!, the network’s first bicultural show, ranks among our top 5 non-sports shows against young demos. Similarly, in August, Video Mix and Al Desnudo ranked among our top 10 highest rated non-sports shows.
Destination blocks
Kids – the only daily, original live-action block tailored to reflect the unique mindset of Hispanic children growing up in the U.S.
Men – more live, First Division Mexican League soccer than any other network.
Youth – pioneered and airs the only proven bicultural shows aimed at Hispanic youth… and they continue to be sure-fire hits.
New Latina – Galavisión brings her the most popular blockbuster novelas, plus a fabulous lineup of variety, talk and lifestyle shows.
