Garcia joins LatinVox.

Hispanic advertising agency Latinvox announced the addition of Nelson Garcia to its senior management team as Vice President and Media Director.

Mr. Garcia will be responsible for expanding the shop’s media practice, including the rollout of new products and services. He will also be part of a senior team of Latinvox executives guiding the agency’s strategic development, with a focus that will include agency-wide professional development and training, establishing new practice areas, hiring additional key senior talent, and assessing possible strategic partnerships and acquisitions.

As Media Director, Nelson will oversee Latinvox’ media planning and buying staff that currently services clients such as Verizon Wireless and the Office of National Drug Control Policy. Prior to joining Latinvox, Nelson was Vice President and Media Director at Hispanic advertising agency Casanova-Pendrill. Nelson’s additional client experience included working with Johnson & Johnson, Volkswagen, Office Depot, Citibank, Coca Cola and General Mills.

“The medium is the message and this holds for our fast growing Hispanic market. We’re excited to have Nelson bring his expertise as well as his passion for this market and its possibilities. He will help us build a media agency that provides clients differentiated, creative, and market-driven plans that make an impact with consumers and sell,” commented Roberto Ramos, Latinvox President and CEO.

“Clients want their Hispanic media agencies to deliver a value proposition they cannot get anywhere else. I hope to build upon Latinvox’ great culture of innovation, strategic planning and entrepreneurial drive to come up with a next generation media offering.” commented Nelson Garcia.