Gastón named VP of Production and Development at NBC Universo

NBC Universo announced production executive Fernando Gastón is joining the company as Vice President of Production and Development. In this new role, he will be responsible for the development and execution of production strategy that will drive ratings growth and further the channel’s brand. Gastón will report to Bilai Joa Silar, Senior Vice President of Programming and Production for NBC Universo.

Gastón will participate in the assessment and development of entertainment properties, and contribute in tactical and strategic discussions for the channel. In addition to fostering relationships within the creative community, he will work closely with other departments to develop programming goals and oversee the production staff on creative ideation, development and execution.

“Fernando brings with him more than 20 years of experience in media, production and development for both Spanish-language and English-language television,” said Silar. “His production background will give NBC Universo the upper hand in elevating productions that will raise the bar of original content in Spanish-language cable.”

He previously served as Senior Vice President of content for MTV/VH1/Comedy Central Latin America, under Viacom International Media Networks. He successfully developed and produced a number of MTV Latin America’s scripted shows, launched Comedy Central Latin America, and led TR3S brand strategy for the U.S. Hispanic market.