Gazarian-Semerjian named Manager of National Sales at Telemundo LA.

Stations Group Names Martha Tapias Mansfield to Director of Telemundo announced that Eliz Gazarian-Semerjian has been named Manager of National Sales for the Los Angeles office, Telemundo Stations Group. Gazarian-Semerjian will report to Andrew Barnet, Vice President of National Sales, Telemundo. Additionally, Tapias Mansfield has been hired as Director of Strategic Marketing Partnerships, West Coast, Telemundo, and will report to David Matthews, Vice President, Strategic Marketing Partnerships, Telemundo Station Group.

In this role, Gazarian-Semerjian will be responsible for leading the Los Angeles National Spot team in achieving revenue for Telemundo stations through current and new relationships with advertisers on the West Coast and representing the network’s multi-platform approach.

“Eliz Gazarian-Semerjian and Martha Tapias Mansfield demonstrate strong leadership skills, expertise as marketers, and a commitment to bringing strategic new advertising and marketing solutions to customers of the Telemundo Station Group,” said Enrique Perez, SVP of Sales at Telemundo Stations. “They will be tremendous assets to our Stations Sales Organization as the Spanish-language market continues to attract ever-increasing attention from companies looking to reach the powerful Telemundo audience.”

Martha Tapias Mansfield has been hired as Director of Strategic Marketing Partnerships for the West Coast, Telemundo. In this role, Tapias Mansfield will be developing new business and expanding existing business with advertisers reaching out to U.S. Hispanics. She will work closely with regional sales offices and station sales management targeting accounts and implementing business development strategies.