Geller joins Sí TV as Head of Ad Sales.

Sí TV announced that networks sales executive Craig A. Geller has will head up Sí TV’s on-air and digital ad sales operations as senior vice president, advertising sales. Geller joins Sí TV this week and will be based in New York. He reports to Michael Schwimmer, chief executive officer.

“Craig Geller is one of the best known and most highly respected ad sales executives in the media business, with an unparalleled track record of success,” Schwimmer said. “Our network has been growing rapidly and we have even more ambitious expansion plans for 2011, fueled by new original programming and expanded marketing efforts. The addition of Craig Geller to our team will enable us to further capitalize on our ability to connect marketers directly to the important bi-cultural Latino audience.”

Geller said, “The 2010 Census will show the bi-cultural, English-speaking Latino community to be the fastest-growing segment of the U.S. population, and Sí TV is perfectly positioned to serve this influential group as well as deliver this critical audience to every advertising partner. The opportunity to join Sí TV at this dynamic stage of its development was one that I simply could not pass up. It’s the right network at the right time.”

Geller most recently was senior vice president, network and digital sales for Telemundo Networks, an NBC Universal company. In that role, he ran ad sales for Telemundo and Mun2 as well as their digital platforms, spearheading network sales, strategy, brand positioning and messaging. During his 15-year tenure at Telemundo, he created value for the market, grew revenue for the company, and created strategic platforms that delivered results for advertisers.