Gen Z: Understand Me, Don’t Define Me [REPORT]
June 16, 2021
Moving away from labels and toward the future of data in marketing to this powerfully influential generation.
Nearly half of Gen Zs aren’t old enough to drive a car, yet they’re driving marketing and retail strategies around the world.
“It’s a challenge to build loyalty among a generation whose digital prowess enables them to constantly discover and experiment, and who value the freedom to continually reinvent themselves,” said Lynne Gillis, principal, Survey and Segmentation Practice, IRI.
To download report, CLICK HERE.
