General Mills launch Spanish-Languageage app for Qué Rica Vida Recetario.

General Mills Inc. launched its first Spanish-language application for the Apple® iPad platform, which will provide Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes, in 12 different categories, such as appetizers and snacks, breakfasts, salads, garnishes, drinks and beverages, breads, pastas, pastries and cookies, entrees, desserts, sauces and soups. The app, Qué Rica Vida Recetario, is available at no charge on iTunes.

Recetario is Spanish for recipe depository, and Que Rica Vida (What a Rich Life!) is General Mills’ five year-old, multi-brand, Hispanic marketing platform, web site and free quarterly lifestyle magazine. The new Qué Rica Vida Recetario for the iPad comes in response to overwhelming demand the company has received for Spanish-language recipes from consumers.

Each recipe also comes with a full-color picture, and in a unique feature that will make preparing all these great dishes easier, Qué Rica Vida Recetario provides users with a measurement converter, with snap calculation capabilities.

“We are very excited to introduce this state-of-the-art form and think this technology is an excellent platform for showcasing our very popular recipes and our award-winning photography,” said Rodolfo Rodriguez, Multicultural Marketing Director for General Mills. “Meeting consumers’ needs and staying ahead of the competition in Hispanic marketing is foremost among our company’s priorities. Qué Rica Vida Recetario is a wonderful resource for Spanish speakers using the iPad platform.”

According to Adriana Amione, Executive Chef of General Mills’ Hispanic Kitchen, and the person responsible for creating most of the recipes in the new app, “Consumers continue to ask us for recipes and solutions as they work to prepare traditional and convenient meals for their families. Today’s social media tools give us another, more modern way to respond to their requests.”