GENERATION Z [REPORT]
May 19, 2015
Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new, younger generation is poised to come of age–and they’re a different group altogether.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
