Genova Joins Moroch Latino.
February 27, 2006
Moroch Latino has named Joe Genova as Director of Hispanic Media Planning. Genova will lead Hispanic media efforts for Moroch Latino’s Verizon Wireless and McDonald’s accounts in 22 U.S. markets.
“With Moroch’s Latino’s client portfolio and presence in markets spanning from coast-to-coast, Joe’s experience and understanding of the variances in media consumption within the Hispanic consumer market fits right in with Moroch Latino”, said Tommy Thompson, Moroch Latino’s Managing Director. “This U.S. Hispanic consumer market is diverse. Different nationalities and levels of acculturation call for different media strategies. Joe will be an integral part of Moroch Latino’s leadership in helping clients successfully target America’s rapidly growing Hispanic market in both Spanish and English.”
Genova previously managed media planning and buying for clients like Proctor & Gamble, Nissan and Quaker Oats. Most recently, he led Hispanic media planning and buying for clients like Wal-Mart and Bank of America, two of the industry’s largest Hispanic consumer advertising accounts.
