Geoscape Intelligence System forecasts increasing cultural diversity from 2009 through 2014.

Geoscape released its online intelligence system update for 2009 yesterday along with fresh updates within its various databases. With the start of a new and difficult year, a new president and a new economic stimulus package, it is essential for all businesses to link strategic marketing efforts to the ground-truth of reality. Marketing executives are faced with crucial decisions that could mean the difference between their companies accruing tremendous losses or profits –the appropriation of marketing, media and distribution dollars can be critical to a company’s survival.

Among the broad insights reported within the American Marketscape DataStream: 2009 Series Executive Summary report are the following:

· 82% of US population growth between 2000 and 2009 emanated from growth among Hispanics, Asians and Blacks.

· The steady-resident Hispanic population will reach 48.6 million by July 1, 2009 and nearly 55 million by 2014.

· 316 counties in 2009 are “majority-minority” meaning that the non-Hispanic white population is less than 50% in these areas, many of which are the largest counties in the nation.

· The Mexican origin Hispanic population in New York grows by 478% between 1990 and 2014.

· 21 percent of the Hispanic population is dependent on the Spanish language and 39 percent prefer to use Spanish.

· 93% of the retirement age population is non-Hispanic.

· Asian median annual household income is about $14 thousand above that of non-Hispanic white households.

Ceril Shagrin, Executive Vice President Corporate Research Division for Univision Communications Inc. emphasizes that “the Geoscape system enables us to deliver clear and compelling proof to our advertisers that the Hispanic population are among the most vibrant and viable consumers in the nation.”