Gerardo Guzman named VP Product Management at Scarborough.

Scarborough Research announced the appointment of Gerardo Guzman as vice president of product
management. In this newly-created position, Mr. Guzman will be responsible for the development of all new and existing product initiatives with a focus on providing solutions for clients to enhance their ROI.

He will serve as a member of the Scarborough executive leadership team reporting to Tom Drouillard, Scarborough’s president and chief executive officer.

Mr. Guzman comes to Scarborough with many years of experience in product management, application
development and data integration, most recently directing the Games business at The Nielsen Company.
Prior to Nielsen, he held several senior positions at SRDS including Senior Director of Marketing. He has a bachelor’s degree from the University of Notre Dame and a master’s degree from Northwestern
University.

“Gerardo has a proven track record for implementing product development strategy that brings clients
tangible solutions and opportunities for growing their businesses,” said Tom Drouillard, president &
CEO, Scarborough. “He has an in-depth understanding of measurement in the digital, broadcast and
mobile industries, as well as extensive insights on panel research, data integration and digital application development. Gerardo will be a key asset to Scarborough as we continue to build new solution-based services for our clients.”

“Scarborough has a strong reputation for delivering quality solutions to the marketplace,” commented
Mr. Guzman. “I’m looking forward to being part of the Scarborough team and working with our clients
to create new services and enhance the value and relevance of those we already have. At the end of the day, our goal is to partner with clients to develop solutions that help them address their marketing
challenges – today and in the future.”

Mr. Guzman will split his time between offices in New York City and Barrington, IL. He officially joins Scarborough on April 25.