Gerdes joins RTM&J.

Atlanta based Real Truth Marketing & Joy announced that Roberto Gerdes joined the company as a Principal Consultant.

Roberto will be leading HISPANIC-ON, an RTM&J Cultural Connections service that helps companies create profitable top-line growth through creating and activating strategic marketing platforms to maximize U.S. Hispanic demand profitably for brands, products and services.

Roberto Gerdes is passionate about Hispanic-On!, saying “Most marketers have yet to fully embrace the opportunity that is the U.S. Hispanic segment. Among those that have, precious few are applying precisely targeted, quantifiable, insight-driven strategic marketing principles to the task. Current segment size and growth trends indicate that if you are not marketing rigorously to Latinos, you are leaving a significant amount of money on the table. Can you ignore over $700 billion worth of spending power?” He continues, “Our task at Hispanic-OnTM is to help marketers maximize the effectiveness and efficiency of their effort and to close the gap between what Hispanics are currently buying and how much our marketers should be selling them.”

“Roberto is one of the few Hispanic Marketing leaders with the expertise and experience required to provide world-class service to our clients. We’re thrilled he’s joined RTM&J,” says Rhonda Harper, Founder and CEO of RTM&J.

Gerdes has extensive expertise in the consumer package good, food and beverage, and Telecom verticals. Prior to joining RTM&J, he was Managing Consultant at Zyman Group in Atlanta, where he founded and led the M2H (Marketing to Hispanics) practice. His engagements included ConAgra Foods, Molson-Coors, The Coca-Cola Company and Cingular Wireless.