‘Get on Twitter’ is not a Social Media Strategy.
June 27, 2009
While some marketers believe a presence on Twitter is all that matters toward building a social media presence, this White Paper shows the proper first steps toward creating a much more involved and intelligent strategy that helps their social media efforts integrate with the overall brand seamlessly. The paper speaks to audience analysis, consistency, the meaning of ROI in a social media setting and more.
To download article CLICK on link below:
http://www.brandchannel.com/images/papers/488_Twitter_Media_Strategy.pdf>
