Getting to the ‘midway point’ on 2013 US Hispanic Conference Circuit.
March 25, 2013
It is the end of April and that marks an important point for the US Hispanic advertising, marketing, media, public relations and research Industry conference circuit.
Based on HispanicAd.com’s poling data, there is an optimism in our Industry that 2013 will be a good year, regardless of the economic and political outlook. Simply put, US Hispanics in the USA are an important and growing demographic group, but more importantly we are commanding attention from advertisers and are garnering a larger share of the ad pie.
Over the past months, we have enjoyed several conferences that offer unique insights into specific segments of our Industry and are very important to the continued presentation and selling strategies of our Industry.
Over the years, several conferences have turned into “live sale kit presentation” or panels and have not delivered any true ROI.
As corporate budgets get tighter, executives need to choose more intelligently and with a purpose which conferences to attend. Have a plan and consider your needs and have a system to evaluate your ROI. If you are not making $$$$ or new contacts for future $$$$, then it’s a no brainer wether to attend or not.
To date the following important conferences have transpired in 2013 and we feel the need to highlight them:
Horowitz Associates Multicultural Conferences – highlighting their important “State of Cable & Digital Media: Multicultural Study”.
New Generation Latino Conference in NYC – offering unique insights and a platform for the growing and vibrant young & affluent US Hispanic Consumer.
Broadcasting & Cable MultiEthnic Awards – a platform in its first year that was unique in helping honor our Multicultural Industry leaders and offer insights for our Industry.
Hispanicize – a conference that has successfully gathered mom and female US Hispanic bloggers in one event and offered our Industry an opportunity to connect.
Latin Billboards Conference – a platform with a rich heritage among record labels, artists and musicians in the US Hispanic and Latin American markets.
Next week is the Association of Hispanic Advertising Agencies (AHAA) conference in Miami Beach which promises to deliver new milestones on content, networking and will be highlighting the account planning, media planning, research & creative prowess of our ad industry.
As many of you know, over the last couple of years or so we have been critical of AHAA and have voiced our concerns with AHAA’s ability to lead our Industry once again.
We also must acknowledge their efforts as a Board to strategically re-direct the organization in the last year and create inclusion of other key parties to the Associate Board. We believe this broadens the association’s scope and is good for our industry.
For the first time in our Industry’s history, Sir Martin Sorrell the Chairman of WPP will address the attendees and discuss his company’s view of the US Hispanic Market and beyond.
WPP has a long heritage with the US Hispanic Market ad agency environment with The Bravo Group, which was once led by our legendary ad woman Daisy Exposito-Ulla, and WING Latino which was once headed by Jackie Bird. Both The Bravo Group and WING continue to serve our Industry.
Additionally, LMark Tutssel – Chief Creative Officer of Leo Burnet Worldwide and Laurence Boschetto – CEO & President of DraftFCB will also enlighten the attendees with their agency’s view of the US Hispanic Market and its place in the US Market and globally.
The 2013 AHAA Conference is setting the tone and discussion about advertising, creative, media, research and strategic thinking for our Industry ONCE AGAIN.
AHAA “The Voice of Hispanic Marketing”.
We like the sound of that and we see the effort in backing that statement.
Looking forward to seeing you at AHAA.
Eugenio (Gene) Bryan
HispanicAD.com – serving the US Hispanic advertising, marketing & media professional
HispanicCMO.com – Hispanic Chief Marketing Officers exchanging ideas
HispanicPRpro.com – serving the Hispanic Public Relations professional
HispanicAccountPlanner.com – insight for reaching Hispanics
HispanicMediaSalesInc.com – Thought Leadership for the US Hispanic Ad, Marketing, Media and PR pros