GfK encourages aspiring Market Researchers to Study Hispanic Consumers, Mobile Shopping

For the second straight year, GfK is collaborating with the ARF to inspire and empower the next generation of market researchers. The Next Generation Competition invites undergraduate students from across the US to create market research projects that shed light on key marketing issues – with special emphasis this year on studies of Hispanic consumers and the use of mobile devices for shopping.

GfK will bring members of the winning team to New York to attend and present at the annual Advertising Research Foundation (ARF) Re:think conference. In addition, the chosen team will receive a $1,000 prize and exposure through GfK and ARF promotions.

To find out how to enter the competition, to read the complete rules CLICK on link < http://marketing.gfkamerica.com/NextGenCompetition_2012-2013/index.html>.

Entries are due October 29th.

“The NextGen Competition makes the challenges and rewards of market research tangible to students throughout the US,” said David Krajicek, CEO of GfK Consumer Experiences North America. “We are very grateful to the ARF for their partnership in building a bridge to the future of our profession – and providing a platform for young, fresh ideas and talent.”

Last year, Hannah Esser and Sarah Cornell of Chatham University won the inaugural NextGen Competition for their study of the value of a “Like” on Facebook.