GFR Media announced the launch of Indice to debut in October.
Indice will combine a lively print product, social media connections, a branded website, as well as targeted distribution, marketing and promotion teams across Puerto Rico’s high-traffic public spaces. Indice street teams will also offer branding opportunities for advertising clients to display their consumer messages, establishing a new outdoor advertising model for the Puerto Rican market.
Indice’s target user is the young, urban (18–44) Latin consumer seeking concise & hip content.
“Indice is a game changer, offering a new information approach to its readers and innovative and creative ways for advertisers to promote their products”, said the Chief Executive Officer of GFR Media, Maria Eugenia Ferre Rangel in making today’s announcement. Ms. Ferre Rangel noted that Indice will launch with a daily, Monday–to–Friday print circulation of up to 130,000 that will cover the Metropolitan Area and main urban centers of Puerto Rico. It will have a team of more than 100 people, including a dedicated sales and marketing force that will also count on the support of the sales force of GFR Media, comprised of 170 professionals.
“There is an audience that is eager to receive information in an easy and entertaining way. Our new multimedia platform is an alternative for that modern, urban reader. More than a traditional newspaper, Indice is an innovative and creative contact platform,” stated Loren Ferré Rangel, the new Indice’s General Manager. “For advertisers, Indice addresses their search for flexibility when considering concepts, sizes and design in their campaigns. Not limited to web and print ads, clients can benefit from our direct distribution strategy, with street teams that can offer product samples directly to consumers,” she added.
Veteran El Nuevo Día journalist David Colón was named Editor of Indice, with Crystal Díaz appointed as Associate Marketing Director, and Lourdes Vidal as Sales Manager.
The creation of Indice was led by a team of GFR Media professionals working together with experts specializing in free newspapers and new platforms.
“The continued strength and robust circulations of our core brands – El Nuevo Día and Primera Hora – in addition to our audience embracing complementary social media vehicles – reinforces GFR Media’s commitment to the print medium and our determination to invest in Puerto Rico across multiple media platforms,” said GFR CEO Maria Eugenia Ferre Rangel. “We enjoy the luxury of operating in a marketplace where consumers, as in other centers of international media, maintain their affection for print while also enjoying the immediacy of digital.”