Ginés Named Director-Strategy/Branding at (add)ventures in Miami

(add)ventures is expanding its Miami office with the addition of María Eugenia Ginés as director, strategy/branding. Headquartered in Providence, R.I., (add)ventures has expanded its portfolio of multicultural brand communications since establishing its Miami office in 2008.  

As director, strategy/branding, Ginés will lead the strategic development of various campaigns including marketing, public relations and social media projects in the Latin American and U.S. Hispanic markets. She will collaborate with team members to develop initiatives that proactively grow current and potential client partner relationships.

Prior to joining (add)ventures, Ginés worked within a range of marketing, advertising and public relations roles for a variety of global, U.S. Hispanic and Latin-American clients. She most recently served as an account supervisor for a global digital agency, in which she implemented creative and social media strategies for Panasonic, Nielsen and PayPal.

“María Eugenia’s diverse experience in marketing campaigns for local and global clientele will offer new and exciting developments in our multicultural communications offerings,” said Mary Sadlier, executive vice president and chief strategy officer. “Her creative and strategic strengths will be pivotal in executing projects that grow value for our client partners and we’re thrilled to bring her expertise to our team.”