Gio Alma produces photo shoot for Don Francisco’s big comeback

Gio Alma is known as our industry’s go-to photographer when divas want to look their best.   Karla Martínez and María Celeste Arrarás have him on speed dial for a reason.

It takes a special talent, both artistic, psychological and technical, to capture the true essence of a celebrity in the best possible light.

Enter Don Francisco, perhaps the greatest living legend in Spanish-speaking media working today.

“I’m honored Don Francisco chose me to shoot the campaign for his fresh new beginning after 50 years of career. Needless to say, he’s a natural in front of the lens. As usual, I was impressed by his tremendous work ethic: most of his team had already left for the day and Mario was still on set making sure every single detail was right. On a personal level, he confessed to me he was bored at home and he needed to be back on TV. Telemundo is betting big on this one. Impressive multi-million dollar set. I don’t remember seeing anything like it in Miami. I wish them all the best. They deserve it.”