Giovani Dos Santos & Bimbo team up for Healthy Hispanics.

Consumers will find a new face on Bimbo. As part of an exclusive partnership to promote healthy nutrition and exercise for Hispanics nationwide, world-renowned soccer star Giovani Dos Santos will begin appearing on packages of Bimbo favorites Pan Blanco e Integral Grande.

“This is an exciting partnership and a great honor for Bimbo,” said Juan Esaa, brand manager for Bimbo USA. “To be teaming up with the hottest young soccer star in the world is an opportunity that will allow us to relate directly to the many young Hispanic consumers of Bimbo. Giovani is a shining example to Hispanic children around the world through his success that has been achieved with a healthy diet and exercise. It is our hope to give them inspiration to model their nutritional and exercise routines after so that they too may achieve all that they wish.”

“As a child in Mexico, I always had a passion for soccer,” stated Giovani Dos Santos. “But passion alone was not enough to achieve my dream of playing professionally. I had to put in a lot hard work through exercise and practice while sticking to a healthy diet. I am proud to team up with a quality, family-first organization such as Bimbo to show Hispanics that a balanced diet and exercise are truly a winning combination.”

In support of the partnership with Bimbo, Giovani Dos Santos will also be appearing on billboards, POS in-store displays, and radio spots throughout the United States.