Global Perceptions of Progress on Gender Equality [REPORT]

Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.  The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%.

The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.

The landmark study, released in 2021, focused on the U.S., and probed perceptions of gender equality among men, women, women of color, and various generations. A significant finding of the initial study was the power of media and marketing to affect gender equality.

In 2023 we revisited the study with an expanded global lens, exploring perceptions of gender equality in the U.K., India, Japan, Mexico, and the U.S. This report outlines how, while multiple issues contribute to gender inequality, media and advertising are consistent in playing an outsize role across cultures by changing and improving outdated stereotypes. The removal of gender bias, replaced by authentic representation of women in media and advertising, is also a key driver of business growth, which shifts societal mindsets, unlocking possibilities for women globally.

By understanding global perceptions of gender equality and the barriers women face in different
countries, we can infuse these learnings into how they are depicted and leverage the power of the media and marketing ecosystem to create the change we need to see.

To download report, CLICK HERE.