GlobalHue Digital adds to team.

GlobalHue announced that two industry leaders in digital marketing have joined the agency in new executive positions.

Michael Jacobs is now Senior Vice President, Executive Creative Director, with responsibility for digital creative strategy and execution and Brian Williams is Senior Vice President, Engagement, with responsibility for digital marketing operations.

“Multicultural consumers are increasingly among the most active on the Web and in social media and therefore an obligatory part of any communications strategy,” says Don Coleman, founder and CEO of GlobalHue.
“We believe the addition of Michael and Brian to our integrated marketing services will provide clients exceptional creative approaches to reaching this desirable and growing part of the American consumer mix.”

Jacobs was most recently at MRM as Executive Creative Director where he led the creative effort on all accounts. His previous positions also include founder and Managing Partner for Gravity Partners and Executive
Vice President, Executive Creative Director for Digitas West. Over the course of 20 years in the business, he has worked in nearly every major brand category. His work for Roots of Peace, a global de-mining effort, was featured on National Public Radio and Nightline and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has created work that has been recognized by The Jay Chiat Awards, The One Show, Cannes Lions, London International Awards, Effies, Mixx, Webbys, and D&AD. He will work out of GlobalHue’s New York City office.

Williams joins GlobalHue from Kaleidoscope, an IPG agency, where he led the digital and CRM practice and led teams that created software and marketing platforms for IPG agencies such as GM R*Works and Octagon. These included Web sites, rich media, social media and mobile marketing. Prior to Kaleidoscope, Brian was Managing Director of the Detroit office for MRM Worldwide. He has extensive agency and client experience in the integrated marketing discipline having held positions at Wunderman, J.Walter Thompson and Ross Roy. He will work out of the Southfield, Michigan office.

Both Jacobs and Williams will report to Laura Marella, Vice Chairman, GlobalHue.