GlobalHue New York staff expansion.

Christopher Campos, General Manager and Executive Vice President of GlobalHue New York announced the recent addition of senior account management and creative staff to the growing New York staff.

Zulema Arroyo joins GlobalHue from The Bravo Group (Bravo West) where she was directly responsible for the Irvine and San Francisco offices and served as the Group Managing Director. She joins GlobalHue as Group Account Director for Verizon Wireless. Her new leadership position entails the direct oversight of the entire account lead as well as the liaison in the application of the contextual planning discipline at the agency. This ensures relevant messages reside in targeted media content—regardless of language. Further, she will be actively involved in identifying and applying new and emerging technologies to reach the Latino consumer. Zulema’s track record speaks for itself— as she has proven business competencies in building client relationships, providing strategic leadership and maintaining a high standard of excellence across all agency disciplines. “I am excited to become part of this visionary team and further establishing GlobalHue’s track record in the industry. I’m committed and look forward to building and maintaining the Verizon Wireless brand as the leader in the Hispanic market”, says Arroyo.

Carlos Perez joins GlobalHue as Senior Art Director on the Verizon Wireless account. He joins one of the most energetic and fast paced retail-driven creative groups in the industry—as he will be working to further establish the Verizon Wireless brand and products in the Hispanic market. Carlos is a one-of-a kind find, and comes to GlobalHue with an incredible wealth of experience—having worked at top global agencies in his native Colombia: Euro, JWT, DBB, McCann-Erickson and Bates. He has built a successful track record in the creative field—having received awards at FIAP, the London Festival and the New York festival—among others. “I’m very excited to join such a forward thinking agency. It’s great to be in a place that has so much going for it and where one can leave his mark. Creatively there’s just so much potential for BIG ideas in the wireless category” adds Perez.

Alex Montero joins GlobalHue as Copywriter on the Verizon Wireless account. His responsibility will primarily include the retail side of the business. Alex’s advertising tenure spans many agencies in South America, including Leo Burnett in Paraguay, McCann Erickson, Ogilvy and Mather and Young and Rubicam in his native Uruguay. Alex’s creativeness has been recognized throughout Latin America and the US at top festivals, such as FIAP and the New York Festival. “The store experience for our Hispanic consumer is a very important one—it is the key to the actual sale. I look forward to contributing creatively to further engage our consumer where the brand experience counts the most!” he adds.

Robert Fabricio joins GlobalHue as Art Director in New York. Robert’s main focus will also be on the retail side of the Verizon Wireless account. Robert will be teaming up with the retail team to continue to look at ways to reinvigorate the customer experience at the store level. Robert is a graduate of the Miami Ad School, and brings experience from general market agencies, including Saatchi & Saatchi and FCB. “Empowering consumers through the use of technology and working on the leading telecommunications account in the Hispanic market is highly energizing. This is a great opportunity to redefine the way we communicate with consumers through the most important touch point: the store!” states Fabricio.

Campos adds, “We are in the idea generating business, and talent drives our industry—we are thrilled to add talented professionals to our exisiting staff as we expand our capabilities and offerings to our clients. GlobalHue is committed to the recruitment of top talent for our clients, and as such; when we recruit, we look beyond the professional skill set to include the “right personality and chemistry”. This approach guarantees the perfect fit with the already dynamic and visionary GlobalHue team. After all, ensuring client and business needs match agency needs is paramount to our collective success!”