GlobalHue shuffles and adds to New York Hispanic Team.

GlobalHue announced the appointment of Tony Hidalgo as the new Senior Vice President/Executive Creative Director, Nelson Garcia as Senior Vice President/Executive Media Planner and Buyer, and the promotion of Liz Silvi to Senior Vice President of Accounts for GlobalHue’s Hispanic division at GlobalHue-New York.

“It is imperative that we constantly search for the best talent available to ensure that clients such as Verizon and Chrysler evolve within the Hispanic and African-American markets at a level beyond their expectations,” said Don Coleman, President and CEO of GlobalHue. “Liz, Tony and Nelson bring a broad scope of Hispanic expertise in marketing, advertising and media that will allow GlobalHue to expand the innovative possibilities for our clients. By seeking and obtaining the best talent, GlobalHue continues to differentiate the company and broaden the understanding of the ever-evolving multicultural segments, which sets trends and changes the way this nation looks and operates every day.”

Silvi will manage all Hispanic marketing and advertising for GlobalHue-New York in her new role. In his new role as SVP/Executive Creative Director, Hidalgo will drive the creative vision and innovative strategy for the Hispanic creative team at GlobalHue-New York. As the SVP of Media Planning and Buying, Garcia will be responsible for developing GlobalHue’s strategic media solutions and integrated digital and direct marketing strategies for its Hispanic clients.