GlobalHue wins Jeep advertising account.

GlobalHue is the new general market and multicultural agency of record for the Jeep brand.

GlobalHue has created a new international Jeep brand campaign i live. i ride. i am. Jeep. The new campaign was developed to redefine and deepen the
meaning of the brands’ core values of freedom and adventure, and to open the door for a broader base of consumers to engage with the brand. I live.
i ride. i am. Jeep makes the connection that the Jeep brand vehicles offer ultimate freedom and enable any “life adventure”.

“GlobalHue is honored to be in a position to build upon one of the most recognizable brands in the world,” said Allen Pugh, Vice Chairman of GlobalHue. “As the U.S. market becomes more diverse both ethnically and culturally, the agency is in a unique position to help clients such as Jeep redefine their brand’s position and reach new audiences.”

Pugh states, “All of our campaigns for these brands were based on our view of America’s demographic and cultural transformations, which recognizes how today’s consumers respond to a culturally authentic approach to advertising.”