GlobalWorks takes four 2007 Summit Creative Awards.

GlobalWorks Group LLC won four awards in the 2007 Summit Creative Awards competition for its work for Cablevision and a major B2B financial services client, announced Yuri Radzievsky, Chairman and CEO of the global and multicultural ad agency.

GlobalWorks took home three awards for two Cablevision television spots. “Triplets” is a 60-second commercial that used a humorous product demonstration theme to market Cablevision’s Triple Play bundle of digital cable, high-speed internet and VoIP calling service to the Hispanic market. The spot won a Gold award in the category of “Best Use of Humor in a TV Campaign” and a Silver award in the category of “Television Spots $100,000+”.

The second television spot, “Reggaeton,” is styled as a hip music video in which “raperos” again market Cablevision’s Triple Play services to the Hispanic market. The spot won a Bronze award in the category of “Television Spots $100,000+”.

The Cablevision spots were conceived and produced under the supervision of GlobalWorks Co-creative Directors Caroline Fish and Takashi Omura and Chief Creative Officer Anna Radzievsky.

“Whenever an agency scores a Gold, Silver and Bronze in a creative awards competition, as we have for our Hispanic work, it’s cause for celebration. The fact that the work achieved record-breaking call volume for our Cablevision client makes the awards that much sweeter,” said William Ortiz, President of GlobalWorks’ Multicultural Division.

“Energy Challenge” won a Silver award in the “Other Emerging Media” category. Developed for a major B2B financial services client, “Energy Challenge” is an interactive game that uses animated, Flash-based graphics to enable users to test their knowledge of the energy industry while engaging with the client’s brand. It was created by the interactive media team at GlobalWorks under the supervision of Co-creative Directors Caroline Fish and Takashi Omura and Chief Creative Officer Anna Radzievsky.

“We’re especially gratified to receive this recognition for the effectiveness of our work against a field of thousands of entries from 23 countries,” Mr. Radzievsky said.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups. Now in its 13th year, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

Entries in 13 creative categories are judged by a panel of respected advertising and marketing professionals from agencies such as TBWA/Chiat Day and Ogilvy & Mather against a stringent set of standards. During the blind judging events (entering company names are withheld), judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

Said Jocelyn Luciano, Executive Director for the Summit Awards, “Winning a Summit Creative Award is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognition.” Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion and student competition.