GLR launches ‘Rumbo a Brasil’.
June 6, 2012
GLR Networks announced the launch of “Rumbo a Brasil”, a short format feature around the greatest event in soccer that will be available for network of affiliated stations and advertisers starting Q4 2012. These three minute segments will air three times a day Monday to Friday until the end of the 2014 World-cup.
Rumbo a Brasil brings listeners an overview to the history of soccer’s most popular Cups and follows the current participating teams’ journey up to the victory, remembering the biggest moments of the greatest event in soccer and their heroes in an appealing and energetic way.
This new show expands and consolidates the Sports content offered by GLR Networks, which consists of:
o Coverage of Mexican first division soccer league, including exclusive radio rights for Chivas de Guadalajara’s home games.
o Futbol Mexicano ¡al día! – Fútbol Mexicano ¡al día! brings listeners up-to-date coverage of Mexican Soccer – including 1st Division League, National Team and more – as well as all the news about Mexican players that succeed all over the world: Highlights, scores and stats, plus interviews and a look-ahead to the match-ups to be played the following weekend.
o Minuto Deportivo – A quick and energetic overview of the day’s sporting events that bring listeners results, highlights, information about upcoming matches, and the latest news on Sports in just one minute! Minuto Deportivo has a huge spectrum of information provided by Grupo PRISA’s world-renowned correspondents.
