GM Cuts Sticker Prices to Provide Even More Value.

GM this week announced that it has significantly lowered Manufacturer’s Suggested Retail Prices (MSRPs) on vehicles accounting for about 80 percent of its sales volume. This move covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and trucks. The new MSRPs became effective Jan. 11. This is the next step in GM’s initiative to simplify pricing and offer consumers the best value in the industry. Combining this price repositioning with adjustments made to MSRPs at the beginning of the 2006 model year, GM has lowered MSRPs on vehicles representing about 90 percent of its volume. “This is a big step for us and arguably the biggest price repositioning in our history,” said Mark LaNeve, GM vice president, North America Vehicle Sales, Service and Marketing. “This move is in line with our customers’ desire for simple, compelling prices.” Under the new pricing structure, MSRPs on many GM vehicles have been lowered, some by as much as $2,500.