GM Signs Latin Vox Communications As PR AOR.

General Motors announced that it has retained C/I Hispana, part of the Latin Vox Communications (LVC) network as its Hispanic public relations agency of record. C/I Hispana will assist General Motors in communicating its long-term commitment to the Hispanic community through an integrated public relations campaign.

LVC roster agency Ruido Group previously provided public relations project support to General Motors. Ruido Group will continue its focus primarily on Latino youth and multicultural advertising and marketing, and will transfer all public relations responsibilities to C/I Hispana, a full service public relations and public affairs agency. C/I stands for “communicating ideas,” or “comunicando ideas,” in Spanish.

“The media play a key role in building brand and corporate awareness among Hispanics. These outlets are a trusted voice for a community that seeks to reach its American dreams,” commented Andrea Clark, General Director of Diversity Communications for General Motors. “We’ve worked with the C/I team to develop a fully integrated communications program that articulates the breadth and scope of all GM assets including its people and products, and consumer and corporate initiatives to the Hispanic community in the most culturally-relevant fashion.”

“General Motors is a champion for diversity, both within the company and externally as it relates to its consumer and partner base. The LVC and C/I Hispana teams are proud to work with GM in this important endeavor,” commented LVC President & CEO Roberto Ramos. “This opportunity is also testament to GM’s commitment to empower fully owned Latino and minority businesses.”