GMC Launches New Ad Campaign Aimed @ The Hispanic Market.

The new, original Hispanic campaign titled “Real Everyday Pros” will showcase real heroes in the community. The ads compare qualities of the heroes and the line of GMC vehicles. The campaign taps into important cultural insights and will help build awareness and consideration, encouraging consumers to take a look at GMC.

“GMC is committed to speaking to consumers in a culturally relevant fashion through in-language and in-culture communications,” said Steve Rosenblum, GMC marketing director. “The creation of this new, dedicated Hispanic campaign emphasizes how it will greatly assist in maintaining GMC at the forefront. The spot that will launch the campaign is the new Envoy Denali, and will serve as the first of five other GMC spots.”

“Real Everyday Pros” will feature 6 national and regional spots that will run from June through the end of the year.

“Since 2003, GMC’s Hispanic market share has equaled that in the general market,” said Rosenblum. “We are continuing to create dedicated advertising in the Hispanic market because it is critical to GMC’s continued success.”

The Envoy Denali follows GMC’s trend of refinement with premium styling appointments including the signature chrome-plated Denali honeycomb grille, body-color side moldings, body-color outside mirrors (heated and with integrated turn signal indicator), and polished forged aluminum 17-inch wheels. Nuance leather seats immediately signal the accommodating environments of the Envoy Denali while selective use of satin nickel and burl wood grain accents also complement the upscale passenger compartment.

“The Denali name has become synonymous with style, luxury and performance,” said Rosenblum, “while providing the capability you’d expect from a GMC.”

The first television spot of the campaign is advertising the Envoy XL Denali, followed by a national Sierra Denali spot and various regional in addition to radio, print and outdoor ads. The campaign was created by GMC’s Hispanic advertising agency, Accentmarketing, and will run in major Hispanic lifestyle, automotive and business publications.

“Together with GMC, we developed ads that spoke to the values that resonate with Hispanic consumers,” said Steve Blanco, CEO and Chief Creative Director, Accentmarketing. “We wanted to reflect the demands of the consumers as well as the style and performance of the products.”