GMI & iHispanic Marketing Group expands Hispanic Online Panel.

GMI (Global Market Insite, Inc.) announced the expansion of its Hispanic online panel through a strategic partnership with iHispanic Marketing Group, a search marketing and Internet strategy company based in La Jolla, CA. iHispanic, which has Web presence among the U.S. Hispanic population and an extensive network of affiliates spanning Latin America, will further enable GMI to recruit new Hispanic online panelists in both regions.

“The explosive increase in the U.S. Hispanic population, coupled with its purchasing power, has companies competing for substantial market share of this largely untapped market,” explains Jim Weisfield, vice president of business development for GMI. “Adding new consumers to our panel through iHispanic will enable us to better respond to the real-time insights that market research firms and Global 2000 corporations need.”

“We are very pleased to contribute to enhancing the world’s largest, highly-profiled, double opt-in managed panel,” said Nacho Hernandez, CEO and founder of iHispanic Marketing Group. “Our knowledge of the Hispanic online community will enable GMI to go to market quicker with enhanced panel capabilities, ensure higher panel retention and reach high return on investment.”